With the past two Super Bowl Sundays, NFL fans were excited to see the Kansas City Chiefs take on the San Francisco 49ers and the Philadelphia Eagles respectively.  However, unlike in previous years, a new demographic of fans has been consistently tuning in – Taylor Swift fans.  It’s amazing to see the Swifty phenomenon – Taylor Swift’s…

Like many, I dread tax season – staring at a stack of tax documents, feeling the weight of impending deadlines and the tediousness of navigating paperwork. Sure, there are self-service tools like TurboTax, and I’ve heard tales of the brave souls who tackle taxes solo. But let’s be real – does doing your taxes yourself…

Building a rock-solid brand is no small feat. For technology startups with limited resources and high competition, it can feel nearly impossible to break through. So, what’s the difference between a well-established brand and a startup freshly launching from stealth? Credibility. Credibility begets audience trust, and audience trust begets brand loyalty. How can startups build…

Level Up by Investing in Yourself and Transform Your Personal Brand Story In life, there’s so much out of our control. Sleepless nights, and angst from the anxiety, stress, and uncertainty from the economy and our careers. We’ve all felt it at some point — feeling stuck at work. Perhaps, we don’t feel seen or…

As an entrepreneur, you wear many hats—visionary, leader, strategist, and spokesperson. But have you considered that your personal branding strategy is just as crucial to your business’ success as its product or service? Your personal brand can significantly impact your company’s reputation, credibility, and growth potential. Here are five personal branding tips to improve it:…

As a tech startup, your brand story is critical. A strong brand impression can make the difference between securing investor funding, turning a prospect into a loyal customer, or falling short of your goals. What makes it even more challenging? The attention span of your target audience is shorter than ever; it takes only a…

Consumer Brand Messaging Case Study: Fintech consumer App, Knomee We’ll walk through the consumer brand messaging project and success story of Knomee. Situation Knomee is a financial wellness app that uses behavioral science to help consumers master how they build financial plans. Knomee recognized they needed stronger consumer messages to meet their goal of acquiring…