Entrepreneurs are courageous innovators. That’s why it’s important to establish a distinctive brand voice. More than just a style guide or a set of buzzwords—your voice is the personality and tone that resonates with your audience. A strong brand voice can set you apart from competitors and build a character that makes your brand more… Continue reading 5 Tips for Entrepreneurs – Crafting Your Brand Voice
As a tech startup, your brand story is critical. A strong brand impression can make the difference between securing investor funding, turning a prospect into a loyal customer, or falling short of your goals. What makes it even more challenging? The attention span of your target audience is shorter than ever; it takes only a… Continue reading Your Brand Efforts Can Double Your Impact on Profits
Consumer Brand Messaging Case Study: Fintech consumer App, Knomee We’ll walk through the consumer brand messaging project and success story of Knomee. Situation Knomee is a financial wellness app that uses behavioral science to help consumers master how they build financial plans. Knomee recognized they needed stronger consumer messages to meet their goal of acquiring… Continue reading Revitalizing Consumer Messaging Success Story
