Kamala Harris and the Scrutiny of Female Laughter Kamala Harris inspires me for many reasons, but especially how she expresses joy through laughter. It’s refreshing because I received one puzzling feedback from multiple male bosses during my career: I needed to laugh less. This message always confused me. After all, I like to laugh, express…
Building Credibility and Reach With Influencer Marketing for B2B Tech Companies “Influencer strategy” is a buzzy concept that executives love to toss around. We often hear from clients and prospects that they need it, but they really don’t know what it means or why they need it. We’ll break it down for you: What is…
The San Francisco Bay Area is a hotspot for innovation and entrepreneurship, making it the perfect place for startups to thrive. Many big-name startups launched in Silicon Valley from Airbnb, Apple, Facebook, Google, Salesforce, and more. However, success in this competitive environment often hinges on the strength of your network. Building relationships, finding venture capital…
My brain is to blame for my fear of other people’s opinions (FOPO) as named by Michael Gervais, Ph.D., a psychologist and author of The First Rule of Mastery: Stop Worrying About What People Think of You. Designed for survival, our brains constantly scan the environment for danger. Thousands of years ago, it was useful…
Building a brand story that feels “real” matters to customers. Billions of content pieces pushed out per day translate to an extraordinarily noisy market. Nowadays, a great product is not enough to capture the attention and loyalty of customers. Fierce competition and saturated markets make it crucial for startups to build a compelling brand story…
Even with a promising business idea, many startups struggle to communicate their vision clearly. If you struggle with this as a tech startup founder, it is VERY hard to fundraise – particularly if you’re conducting cold outreach. But it’s not impossible! However, you must build a compelling pitch deck for doors to open. If you…
I lied when I announced on LinkedIn my recent career move as a consultant at OakBloom Marketing. A friend called me out on my half-truth posting, “Congratulations, but why didn’t you say CEO?” My heart sank. She was right: I downplayed my role in my new venture as a startup founder. Perhaps it was a…
With the past two Super Bowl Sundays, NFL fans were excited to see the Kansas City Chiefs take on the San Francisco 49ers and the Philadelphia Eagles respectively. However, unlike in previous years, a new demographic of fans has been consistently tuning in – Taylor Swift fans. It’s amazing to see the Swifty phenomenon – Taylor Swift’s…
Like many, I dread tax season – staring at a stack of tax documents, feeling the weight of impending deadlines and the tediousness of navigating paperwork. Sure, there are self-service tools like TurboTax, and I’ve heard tales of the brave souls who tackle taxes solo. But let’s be real – does doing your taxes yourself…
Building a rock-solid brand is no small feat. For technology startups with limited resources and high competition, it can feel nearly impossible to break through. So, what’s the difference between a well-established brand and a startup freshly launching from stealth? Credibility. Credibility begets audience trust, and audience trust begets brand loyalty. How can startups build…
