Entrepreneurs are courageous innovators. That’s why it’s important to establish a distinctive brand voice. More than just a style guide or a set of buzzwords—your voice is the personality and tone that resonates with your audience. A strong brand voice can set you apart from competitors and build a character that makes your brand more…
+ Bonus Resource Guide to Top Bay Area Fractional Service Providers & Businesses Launching and scaling a new business is not for the faint of heart. Bookmark this as your go-to resource for tips, information, terminology, and resources that can help you scale farther, faster. We’ll continue to update it, so be sure to check…
You’ve got a lot on the line. Securing those first customers and investors is a make-or-break for entrepreneurs or early-stage startups. The right marketing boosts your chances of success by supercharging the credibility and visibility of your business. 👉Get our free marketing guide to learn the 10 Strategies for Entrepreneurs. By investing in brand-focused marketing, you…
Kamala Harris and the Scrutiny of Female Laughter Kamala Harris inspires me for many reasons, but especially how she expresses joy through laughter. It’s refreshing because I received one puzzling feedback from multiple male bosses during my career: I needed to laugh less. This message always confused me. After all, I like to laugh, express…
Building Credibility and Reach With Influencer Marketing for B2B Tech Companies “Influencer strategy” is a buzzy concept that executives love to toss around. We often hear from clients and prospects that they need it, but they really don’t know what it means or why they need it. We’ll break it down for you: What is…
The San Francisco Bay Area is a hotspot for innovation and entrepreneurship, making it the perfect place for startups to thrive. Many big-name startups launched in Silicon Valley from Airbnb, Apple, Facebook, Google, Salesforce, and more. However, success in this competitive environment often hinges on the strength of your network. Building relationships, finding venture capital…
My brain is to blame for my fear of other people’s opinions (FOPO) as named by Michael Gervais, Ph.D., a psychologist and author of The First Rule of Mastery: Stop Worrying About What People Think of You. Designed for survival, our brains constantly scan the environment for danger. Thousands of years ago, it was useful…
Building a brand story that feels “real” matters to customers. Billions of content pieces pushed out per day translate to an extraordinarily noisy market. Nowadays, a great product is not enough to capture the attention and loyalty of customers. Fierce competition and saturated markets make it crucial for startups to build a compelling brand story…
Even with a promising business idea, many startups struggle to communicate their vision clearly. If you struggle with this as a tech startup founder, it is VERY hard to fundraise – particularly if you’re conducting cold outreach. But it’s not impossible! However, you must build a compelling pitch deck for doors to open. If you…
I lied when I announced on LinkedIn my recent career move as a consultant at OakBloom Marketing. A friend called me out on my half-truth posting, “Congratulations, but why didn’t you say CEO?” My heart sank. She was right: I downplayed my role in my new venture as a startup founder. Perhaps it was a…
