Hi, I’m Jeanel Carlson. After 20 years climbing the corporate ladder—only to smack into the “isms,” like the glass ceiling, and broken rung—I had an AH HA moment. I realized, If I can’t change the sandbox, it was time to build my own.
So I did. And now? I help leaders and entrepreneurs stop shrinking, start owning their story, and break through the invisible barriers that have been holding them back. Because your story and personal brand isn’t just powerful—it’s you betting on you—louder, prouder, and on your terms.
As a tech startup, your brand story is critical. A strong brand impression can make the difference between securing investor funding, turning a prospect into a loyal customer, or falling short of your goals. What makes it even more challenging? The attention span of your target audience is shorter than ever; it takes only a… Continue reading Your Brand Efforts Can Double Your Impact on Profits
Consumer Brand Messaging Case Study: Fintech consumer App, Knomee We’ll walk through the consumer brand messaging project and success story of Knomee. Situation Knomee is a financial wellness app that uses behavioral science to help consumers master how they build financial plans. Knomee recognized they needed stronger consumer messages to meet their goal of acquiring… Continue reading Revitalizing Consumer Messaging Success Story
