Hi, I’m Jeanel Carlson. After 20 years climbing the corporate ladder—only to smack into the “isms,” like the glass ceiling, and broken rung—I had an AH HA moment. I realized, If I can’t change the sandbox, it was time to build my own.
So I did. And now? I help leaders and entrepreneurs stop shrinking, start owning their story, and break through the invisible barriers that have been holding them back. Because your story and personal brand isn’t just powerful—it’s you betting on you—louder, prouder, and on your terms.
Building Credibility and Reach With Influencer Marketing for B2B Tech Companies “Influencer strategy” is a buzzy concept that executives love to toss around. We often hear from clients and prospects that they need it, but they really don’t know what it means or why they need it. We’ll break it down for you: What is… Continue reading Stand Out: Harness Influencers for B2B Tech Growth
The San Francisco Bay Area is a hotspot for innovation and entrepreneurship, making it the perfect place for startups to thrive. Many big-name startups launched in Silicon Valley from Airbnb, Apple, Facebook, Google, Salesforce, and more. However, success in this competitive environment often hinges on the strength of your network. Building relationships, finding venture capital… Continue reading Startup Events Guide: How to Network in the Bay Area
My brain is to blame for my fear of other people’s opinions (FOPO) as named by Michael Gervais, Ph.D., a psychologist and author of The First Rule of Mastery: Stop Worrying About What People Think of You. Designed for survival, our brains constantly scan the environment for danger. Thousands of years ago, it was useful… Continue reading Founder Confessions: I Suffer from FOPO!
Building a brand story that feels “real” matters to customers. Billions of content pieces pushed out per day translate to an extraordinarily noisy market. Nowadays, a great product is not enough to capture the attention and loyalty of customers. Fierce competition and saturated markets make it crucial for startups to build a compelling brand story… Continue reading How Entrepreneurs Can Stand Out in a Noisy Market
Even with a promising business idea, many startups struggle to communicate their vision clearly. If you struggle with this as a tech startup founder, it is VERY hard to fundraise – particularly if you’re conducting cold outreach. But it’s not impossible! However, you must build a compelling pitch deck for doors to open. If you… Continue reading Startup Founders: 3 Reasons Why Your Investor Pitch Fails
