Hi, I’m Jeanel Carlson. After 20 years climbing the corporate ladder—only to smack into the “isms,” like the glass ceiling, and broken rung—I had an AH HA moment. I realized, If I can’t change the sandbox, it was time to build my own.
So I did. And now? I help leaders and entrepreneurs stop shrinking, start owning their story, and break through the invisible barriers that have been holding them back. Because your story and personal brand isn’t just powerful—it’s you betting on you—louder, prouder, and on your terms.
I lied when I announced on LinkedIn my recent career move as a consultant at OakBloom Marketing. A friend called me out on my half-truth posting, “Congratulations, but why didn’t you say CEO?” My heart sank. She was right: I downplayed my role in my new venture as a startup founder. Perhaps it was a… Continue reading Founder Confessions: I Lied About My Title
With the past two Super Bowl Sundays, NFL fans were excited to see the Kansas City Chiefs take on the San Francisco 49ers and the Philadelphia Eagles respectively. However, unlike in previous years, a new demographic of fans has been consistently tuning in – Taylor Swift fans. It’s amazing to see the Swifty phenomenon – Taylor Swift’s… Continue reading Taylor Swift & Brand Brilliance: What Startups Can Learn
Like many, I dread tax season – staring at a stack of tax documents, feeling the weight of impending deadlines and the tediousness of navigating paperwork. Sure, there are self-service tools like TurboTax, and I’ve heard tales of the brave souls who tackle taxes solo. But let’s be real – does doing your taxes yourself… Continue reading Navigating Startup Marketing: Acknowledging When You Are (and Aren’t) the Expert
Building a rock-solid brand is no small feat. For technology startups with limited resources and high competition, it can feel nearly impossible to break through. So, what’s the difference between a well-established brand and a startup freshly launching from stealth? Credibility. Credibility begets audience trust, and audience trust begets brand loyalty. How can startups build… Continue reading Navigating Startup Marketing: The Power of Brand Credibility
Level Up by Investing in Yourself and Transform Your Personal Brand Story In life, there’s so much out of our control. Sleepless nights, and angst from the anxiety, stress, and uncertainty from the economy and our careers. We’ve all felt it at some point — feeling stuck at work. Perhaps, we don’t feel seen or… Continue reading Feeling Stuck at Work? Your Personal Brand Puts You in Control
