Hi, I’m Jeanel Carlson. After 20 years climbing the corporate ladder—only to smack into the “isms,” like the glass ceiling, and broken rung—I had an AH HA moment. I realized, If I can’t change the sandbox, it was time to build my own.
So I did. And now? I help leaders and entrepreneurs stop shrinking, start owning their story, and break through the invisible barriers that have been holding them back. Because your story and personal brand isn’t just powerful—it’s you betting on you—louder, prouder, and on your terms.
Well, I have definitely more than 10 rookie entrepreneurial moves but will start with the top 10. Tell your family you’re building a marketing consultancy, tech products, and a community to help heart-led leaders thrive—and watch every insecurity you’ve ever had RSVP to the party. That was me in year one: full of vision, high… Continue reading 10 Rookie Entrepreneurial Moves That Nearly Broke Me
You may be part of the club no one wants to join, but nearly everyone belongs to: Imposter Syndrome. If you’ve ever thought… “I’m not qualified enough.” “They’re going to find out I’m faking it.” “Why would anyone listen to me?” If you’ve ever thought those things, even while others were praising your work, you’ve… Continue reading Imposter Syndrome Lies To You—Tips To Shut It Down Quickly
Yawn, yawn…most personal brand statements sound like they were generated by a corporate snooze jargon machine. You’ve seen them: “Results-driven professional with a passion for synergy and growth.” I’m already drifting off. If you want your personal brand to stand out—in a job search, on LinkedIn, or as an entrepreneur—you need a statement that feels… Continue reading Personal Brand Statement Examples That Actually Work
Entrepreneurs are courageous innovators. That’s why it’s important to establish a distinctive brand voice. More than just a style guide or a set of buzzwords—your voice is the personality and tone that resonates with your audience. A strong brand voice can set you apart from competitors and build a character that makes your brand more… Continue reading 5 Tips for Entrepreneurs – Crafting Your Brand Voice
Hiteshita Rikhi Rates OakBloom Marketing 5-Stars for LinkedIn Profile Situation Hiteshita Rikhi needed to find a job in a very challenging market. LinkedIn (LI) served as the primary platform for her job outreach and it needed to shine. Challenge Hiteshita struggled to cut through the LI noise. She couldn’t differentiate herself and stand out quickly… Continue reading LinkedIn Personal Brand Profile Revamp Case Study
