A recruiter Googles you and vets your personal brand less than she used to. She asks ChatGPT instead. It’s also true for the investor deciding whether to take your meeting. Moreover, for businesses, the buyer comparing you against three other vendors does the same.
Because decision-makers vet you with AI, OakBloomIQ built the free AI Visibility Score to help individuals get self-awareness into their personal brand. The free tool shows executives, founders, job seekers, and consultants how AI models describe their personal brand.
Research Behind the Shift
The numbers aren’t speculative anymore:
- 51% of B2B software buyers now start their research with AI search engines instead of Google (G2).
- 95% of the time, buyers had already shortlisted the winning vendor by Day One (6sense).
- 58% of companies use AI tools in candidate screening (Aptitude Research and iCIMS).
“Recruiters, investors, and referral partners form an opinion of you before they decide to call, based on what AI tells them,” says Jeanel Carlson, co-founder of OakBloomIQ. “Most people have no idea what that opinion actually is.”
What the Score Measures
Four pillars make up the score, together capturing the strength of your personal branding wherever AI can find it.
- Authority — expertise and credibility signals: publications, speaking, media citations, awards
- Clarity — how clear and consistent your positioning is across public data
- Consistency — how well your professional history aligns across bios, articles, and records
- Discoverability — how much recent evidence exists: news, podcasts, public content
“The four pillars give people something concrete to work with instead of vague advice about building your personal brand,” says Jeanine Jue, CTO and co-founder of OakBloomIQ. “You see where the AI models miss you, and what to fix.”
How to Check Your Score
Run the baseline score free at app.oakbloomiq.com/ai-visibility-score. Upgrade for $19 to get the full AI Visibility Report, which breaks the analysis down across five models: ChatGPT, Claude, Gemini, Perplexity, and Grok.
FAQ
What is an AI Visibility Score?
A measure of how accurately, consistently, and authoritatively major AI models summarize and recommend someone’s personal brand, based on what’s publicly available about them.
Why does this matter for executives and founders?
The research now happens before the outreach. If AI models can’t find clear information about your personal brand, or get it wrong, you can be left off a shortlist without ever knowing you were being considered.
Why shouldn’t I just use ChatGPT for free?
You can, if you’re willing to prompt-engineer five different models and stitch the answers together yourself. The free score gives a high-level read in under a minute. The upgraded AI Visibility Report does that work for you across all five, ChatGPT, Claude, Gemini, Perplexity, and Grok, so you’re not spending an afternoon acting as your own prompt manager.
Which AI models does the upgraded AI Visibility Report evaluate?
ChatGPT, Claude, Gemini, Perplexity, and Grok. The free score gives a directional read; the upgraded report runs the full analysis across all five.
How is this different from ProfileLift?
It isn’t a separate product. Essentials includes both the AI Visibility Report and ProfileLift together for $19, so you get the full model-by-model score and the LinkedIn profile rewrite in one purchase. Learn more about ProfileLift.
What do I get in the Essentials upgrade?
Essentials includes two tools: the full AI Visibility Report, which breaks your score down across ChatGPT, Claude, Gemini, Perplexity, and Grok, and ProfileLift, which scores your LinkedIn profile section by section with rewritten suggestions.
What happens after I improve my score?
Join The Level-Up Club for ongoing support to keep building your brand and career, with tools, masterminds, and a community of professionals navigating the same challenges.
Sources
G2, The Answer Economy: How AI Search Is Rewiring B2B Software Buying, 2026
6sense, 2025 B2B Buyer Experience Report
Aptitude Research and iCIMS, The Definitive Guide to AI in Talent Acquisition, 2026
Headshot generated with OakBloomIQ’s HeadshotLift
