Building a brand story that feels “real” matters to customers. Billions of content pieces pushed out per day translate to an extraordinarily noisy market. Nowadays, a great product is not enough to capture the attention and loyalty of customers. Fierce competition and saturated markets make it crucial for startups to build a compelling brand story… Continue reading How Entrepreneurs Can Stand Out in a Noisy Market
Building a rock-solid brand is no small feat. For technology startups with limited resources and high competition, it can feel nearly impossible to break through. So, what’s the difference between a well-established brand and a startup freshly launching from stealth? Credibility. Credibility begets audience trust, and audience trust begets brand loyalty. How can startups build… Continue reading Navigating Startup Marketing: The Power of Brand Credibility
As a tech startup, your brand story is critical. A strong brand impression can make the difference between securing investor funding, turning a prospect into a loyal customer, or falling short of your goals. What makes it even more challenging? The attention span of your target audience is shorter than ever; it takes only a… Continue reading Your Brand Efforts Can Double Your Impact on Profits
Consumer Brand Messaging Case Study: Fintech consumer App, Knomee We’ll walk through the consumer brand messaging project and success story of Knomee. Situation Knomee is a financial wellness app that uses behavioral science to help consumers master how they build financial plans. Knomee recognized they needed stronger consumer messages to meet their goal of acquiring… Continue reading Revitalizing Consumer Messaging Success Story
