LinkedIn Personal Brand Profile Revamp Case Study

Hiteshita Rikhi Rates OakBloom Marketing 5-Stars for LinkedIn Profile

Situation

Hiteshita Rikhi needed to find a job in a very challenging market. LinkedIn (LI) served as the primary platform for her job outreach and it needed to shine.

Challenge

Hiteshita struggled to cut through the LI noise. She couldn’t differentiate herself and stand out quickly so recruiters and hiring managers would connect and interview her for jobs.

Her banner lacked a clear headline hook and scannable visual appeal. Her About section didn’t tell a story that enticed the hiring manager to learn more.

LinkedIn Personal Brand Profile Revamp Case Study

Recommendations

OakBloom Marketing created a hooky headline for Hiteshita that people can remember. We reinforced the headline with the visual so it sticks emotionally, audibly, and visually.

Headline: Talent Gem Finder

As a technical recruiter, Hiteshita finds the hidden gems of top talents and matches them with winning teams. This is the hook of the story to carry through to the About Section.

We highlighted her LinkedIn Top Recruiting Voice badge in the banner to add her credibility. Since she kept the #OPENTOWORK banner on her profile, we didn’t recommend adding another call to action (CTA) on the banner. However, without the #OPENTOWORK banner, we would suggest adding a CTA.

Banner: The gem graphic along with the headline creates memorable appeal. The bright colors and minimal copy gives the reader quick, scannable takeaways. 

About Section: Tells the story of Hiteshita’s philosophy of how she finds hidden gems. It creates an emotional connection expressing her care for the company and the candidate creating a win/win for all. 

LinkedIn Personal Brand Profile Revamp Case Study

LinkedIn Personal Brand Profile Revamp Case Study

Post recommendation:

We also helped her write an engaging post to share with her network her vulnerability, declare her value, and ask for help with her job hunt. She received significant LI engagement and many more networking and job opportunities as a result. 

LinkedIn Personal Brand Profile Revamp Case Study

Results: 5-Star Google Review ⭐⭐⭐⭐⭐

Hiteshita garnered more interest from recruiters and hiring managers once we helped her revamp her personal brand on her LinkedIn profile resulting in her giving us a 5-Star Google review.  

“Jeanel (OakBloom Marketing) is a highly effective branding expert who will elevate your (LinkedIn) profile and showcase your unique abilities. I wholeheartedly recommend her based on my own truly positive and rewarding experience collaborating with her. I guarantee you’ll see the difference Jeanel can make if you work with her – she walks the talk.” –Hiteshita Rikhi