Building a brand story that feels “real” matters to customers. Billions of content pieces pushed out per day translate to an extraordinarily noisy market. Nowadays, a great product is not enough to capture the attention and loyalty of customers. Fierce competition and saturated markets make it crucial for startups to build a compelling brand story… Continue reading How Entrepreneurs Can Stand Out in a Noisy Market
Even with a promising business idea, many startups struggle to communicate their vision clearly. If you struggle with this as a tech startup founder, it is VERY hard to fundraise – particularly if you’re conducting cold outreach. But it’s not impossible! However, you must build a compelling pitch deck for doors to open. If you… Continue reading Startup Founders: 3 Reasons Why Your Investor Pitch Fails
I lied when I announced on LinkedIn my recent career move as a consultant at OakBloom Marketing. A friend called me out on my half-truth posting, “Congratulations, but why didn’t you say CEO?” My heart sank. She was right: I downplayed my role in my new venture as a startup founder. Perhaps it was a… Continue reading Founder Confessions: I Lied About My Title
With the past two Super Bowl Sundays, NFL fans were excited to see the Kansas City Chiefs take on the San Francisco 49ers and the Philadelphia Eagles respectively. However, unlike in previous years, a new demographic of fans has been consistently tuning in – Taylor Swift fans. It’s amazing to see the Swifty phenomenon – Taylor Swift’s… Continue reading Taylor Swift & Brand Brilliance: What Startups Can Learn
Like many, I dread tax season – staring at a stack of tax documents, feeling the weight of impending deadlines and the tediousness of navigating paperwork. Sure, there are self-service tools like TurboTax, and I’ve heard tales of the brave souls who tackle taxes solo. But let’s be real – does doing your taxes yourself… Continue reading Navigating Startup Marketing: Acknowledging When You Are (and Aren’t) the Expert
