With the past two Super Bowl Sundays, NFL fans were excited to see the Kansas City Chiefs take on the San Francisco 49ers and the Philadelphia Eagles respectively. However, unlike in previous years, a new demographic of fans has been consistently tuning in – Taylor Swift fans. It’s amazing to see the Swifty phenomenon – Taylor Swift’s… Continue reading Taylor Swift & Brand Brilliance: What Startups Can Learn
Like many, I dread tax season – staring at a stack of tax documents, feeling the weight of impending deadlines and the tediousness of navigating paperwork. Sure, there are self-service tools like TurboTax, and I’ve heard tales of the brave souls who tackle taxes solo. But let’s be real – does doing your taxes yourself… Continue reading Navigating Startup Marketing: Acknowledging When You Are (and Aren’t) the Expert
Building a rock-solid brand is no small feat. For technology startups with limited resources and high competition, it can feel nearly impossible to break through. So, what’s the difference between a well-established brand and a startup freshly launching from stealth? Credibility. Credibility begets audience trust, and audience trust begets brand loyalty. How can startups build… Continue reading Navigating Startup Marketing: The Power of Brand Credibility
Level Up by Investing in Yourself and Transform Your Personal Brand Story In life, there’s so much out of our control. Sleepless nights, and angst from the anxiety, stress, and uncertainty from the economy and our careers. We’ve all felt it at some point — feeling stuck at work. Perhaps, we don’t feel seen or… Continue reading Feeling Stuck at Work? Your Personal Brand Puts You in Control
As an entrepreneur, you wear many hats—visionary, leader, strategist, and spokesperson. But have you considered that your personal branding strategy is just as crucial to your business’ success as its product or service? Your personal brand can significantly impact your company’s reputation, credibility, and growth potential. Here are five personal branding tips to improve it:… Continue reading 5 Ways Entrepreneurs Can Improve Their Personal Brand
