I lied when I announced on LinkedIn my recent career move as a consultant at OakBloom Marketing. A friend called me out on my half-truth posting, “Congratulations, but why didn’t you say CEO?” My heart sank. She was right: I downplayed my role in my new venture as a startup founder. Perhaps it was a… Continue reading Founder Confessions: I Lied About My Title
Building a rock-solid brand is no small feat. For technology startups with limited resources and high competition, it can feel nearly impossible to break through. So, what’s the difference between a well-established brand and a startup freshly launching from stealth? Credibility. Credibility begets audience trust, and audience trust begets brand loyalty. How can startups build… Continue reading Navigating Startup Marketing: The Power of Brand Credibility
As an entrepreneur, you wear many hats—visionary, leader, strategist, and spokesperson. But have you considered that your personal branding strategy is just as crucial to your business’ success as its product or service? Your personal brand can significantly impact your company’s reputation, credibility, and growth potential. Here are five personal branding tips to improve it:… Continue reading 5 Ways Entrepreneurs Can Improve Their Personal Brand
As a tech startup, your brand story is critical. A strong brand impression can make the difference between securing investor funding, turning a prospect into a loyal customer, or falling short of your goals. What makes it even more challenging? The attention span of your target audience is shorter than ever; it takes only a… Continue reading Your Brand Efforts Can Double Your Impact on Profits
